How to Take Advantage of The Unexpected Rise of Micro-Influencers
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The concept of influencer marketing has been around for a while, but it has traditionally been focused on celebrities and individuals with large followings. However, the rise of micro-influencers has changed the game.
With a small but dedicated following, these individuals are considered experts in their respective niches, be it beauty, fashion, games or health and wellness. This makes them extremely valuable to brands that target specific groups. Let’s analyze why this shift came about in recent years.
Brijesh Pathak is a seasoned journalist and editor at Daily News, bringing over a decade of experience in the media industry. Known for his sharp editorial insights and commitment to ethical journalism, Brijesh has covered diverse beats, including politics, business, and social issues. His leadership at Daily News has been instrumental in delivering impactful stories that inform and inspire readers. Passionate about storytelling, he combines traditional journalism values with modern approaches to keep audiences engaged in today’s fast-paced news environment.