6 Ways to Get More Value Out of Your Earned Media Coverage
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Often when I help clients earn media coverage by pitching stories to journalists, they are, of course, initially happy and even excited. To see the fruition of our work come to life in the form of a story in the news IS a thrill.
But what happens after that? Often, nothing.
When you’ve put a lot of effort into securing earned media coverage, it feels a little, shall we say, lacking, to share and celebrate only the day you see the piece — then stop there. Press coverage can help your brand gain visibility and increase credibility … but not if no one sees it.
So, what can you do to get more value from the media placements you’ve worked so hard to earn? Here’s how to leverage your earned media wins and wring all the value you can out of each one:
Brijesh Pathak is a seasoned journalist and editor at Daily News, bringing over a decade of experience in the media industry. Known for his sharp editorial insights and commitment to ethical journalism, Brijesh has covered diverse beats, including politics, business, and social issues. His leadership at Daily News has been instrumental in delivering impactful stories that inform and inspire readers. Passionate about storytelling, he combines traditional journalism values with modern approaches to keep audiences engaged in today’s fast-paced news environment.