The Right Way to Ask Someone for a Million Dollars, According to a Fundraiser Who Does It For a Living

Short of running an online scam, how do you get someone to willingly fork over $1 million? The magic happens somewhere between dumb luck and intelligent strategy, says Wanda Urbanska, who does it regularly. She’s the director of philanthropy for North Carolina State University’s College of Engineering, and brings in large gifts for the school — but she’s also done it for other causes, including her PBS series, Simple Living with Wanda Urbanska.
No matter what you’re raising money for, she says, the same basic rules apply:
Rule 1: Don’t let the zeroes faze you.
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Brijesh Pathak is a seasoned journalist and editor at Daily News, bringing over a decade of experience in the media industry. Known for his sharp editorial insights and commitment to ethical journalism, Brijesh has covered diverse beats, including politics, business, and social issues. His leadership at Daily News has been instrumental in delivering impactful stories that inform and inspire readers. Passionate about storytelling, he combines traditional journalism values with modern approaches to keep audiences engaged in today’s fast-paced news environment.